Siri Chilazi and Iris Bohnet
There are certain rules and standards at work that are shared in formal trainings and onboarding, but there are also many norms that employees pick up over time—like whether taking vacation is encouraged or seen as signaling a lack of commitment or whether meetings start on time or a few minutes after the hour. Norms shape individual and collective behaviors and represent organizational culture or “how we do things here.” When set intentionally, they can also ground teams and create fairer workplaces in times of uncertainty. Anyone, regardless of seniority, can become “norm entrepreneurs” by taking three actions: 1) Change perceptions of “how we do things here,” 2) find the right audience, and 3) leverage collective action.